Privacy Policy

1. Introduction

Love Motion (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or attend our events.

We act as a data controller under applicable data protection laws, including the UK GDPR.

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide

  • Name

  • Email address

  • Phone number

  • Billing and payment details (where applicable)

  • Any information submitted via forms or enquiries

2.2 Automatically Collected Information

When you use our website, we may collect:

  • IP address

  • Device type and browser

  • Pages visited and time spent

  • Referring URLs

  • Location data (approximate)

This is typically collected via cookies and analytics tools.

2.3 Event & Ticketing Data

If you purchase tickets or register for events, we may receive data from ticketing partners such as:

  • Ticket purchase details

  • Attendance information

  • Customer preferences

Note: Payments are usually processed by third-party providers—we do not store full payment card details.

2.4 Marketing Data

  • Preferences for receiving marketing communications

  • Interaction with emails or ads

3. How We Use Your Data

We use your personal data for the following purposes:

3.1 Providing Services

  • To operate and maintain our website

  • To process ticket purchases and event registrations

  • To respond to enquiries

3.2 Communication

  • To send important service updates

  • To respond to support requests

3.3 Marketing (with consent where required)

  • To send newsletters and promotional content

  • To inform you about events, offers, and updates

  • To personalise marketing communications

You can unsubscribe at any time.

3.4 Analytics & Improvement

  • To understand how users interact with our website

  • To improve functionality and user experience

3.5 Legal & Security

  • To comply with legal obligations

  • To prevent fraud and protect our services

4. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent – for marketing communications and optional cookies

  • Contract – to provide services or tickets you request

  • Legitimate interests – to improve our services and prevent fraud

  • Legal obligation – to comply with applicable laws

5. Sharing Your Information

We may share your personal data with:

5.1 Service Providers

  • Website hosting providers

  • Email marketing platforms

  • Analytics providers (e.g. Google Analytics)

  • Payment processors

5.2 Event & Ticketing Partners

  • Ticketing platforms

  • Event partners and venues

5.3 Legal Authorities

Where required to comply with legal obligations or protect rights.

5.4 Business Transfers

In the event of a merger, sale, or restructuring.

6. International Data Transfers

Some of our service providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations

  • Standard Contractual Clauses (SCCs)

7. Data Retention

We retain personal data only as long as necessary:

  • For contractual purposes (e.g. ticket purchases)

  • To comply with legal obligations

  • For legitimate business needs

Retention periods vary depending on the data type.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

To exercise your rights, contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies and Tracking

We use cookies and similar technologies to:

  • Ensure website functionality

  • Analyse performance

  • Deliver relevant content and advertising

For full details, please see our Cookie Policy.

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure servers

  • Access controls

  • Encryption where appropriate

However, no system is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices, and you should review their policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated effective date.